Academic Work
I graduated with a Bachelor degree in Fashion and Textile Technologies at the Amsterdam Fashion Institute (AMFI), with a focus in Fashion and Management.
The projects on this page were completed during my time at AMFI.
GRADUATION
ENHANCING INDIVIDUALITY THROUGH CO-CREATION OF DIGITAL FASHION
Deliverables: Thesis, Product
Softwares used: CLO3D, Lens Studio, Adobe CC
CHOOSE COLOR(S) & PRINT(S)
ABSTRACT
The research tackled the importance of individuality and how this could be enhanced in virtual spaces through a co-creative strategy for brands, exisitng and new adopters. By conducting desk research on the topics of individuality and co-creation in real life and in the digital realm, the report aimed to show that the importance of digital fashion lies in users’ embodiment and their engagement in the design process. Additionally, a first-person ethnography on digital co-creative platform The Fabricant Studio, emphasizes the relevance of a co-creative strategy for digital design and building of communities. The fast-paced merging of physical and digital worlds creates a second chance for brands planning to go into the Metaverse to improve and elevate their products and consumer relationships.
CHOOSE GARMENT
CHOOSE MATERIAL(S)
PRODUCT
The product concept draws from a combination of a first-person ethnography of The Fabricant Studio and the co-creative approach of Lego Ideas. It proposes a co-creative platform extension for webshops, enabling brands to upload blank garments for consumer customization. Users can modify these garments with various fabrics, colors, and prints, then share their designs and participate in a voting system. Top-voted designs have the potential of being part of the brand's identity in the Metaverse, with the original creators receiving credit and a percentage of the sales. This approach aims to help brands engage with consumers and enhance digital individuality in virtual worlds.
MINOR 3D HYPERCRAFT
CODE WASTE
Deliverables: Digital collection, Hypertechpack, Concept video, AR filters (extra) (Softwares) used: CLO3D, Mixamo, Lens Studio, Adobe CC
DESIGN CHOICES
The designs feature an outer layer of recycled polyethylene (rPE) and a filling of textile waste and rPE fiber fill. With silhouettes inspired by fur coats, they highlight fashion's glamorous facade and hidden waste problem. Targeted at influencers with large followings, this collection aims to raise awareness of emotionless consumption. Through social sharing, influencers can inspire sustainable habits and advocate for industry change.
In order to share this message easily I created a filter for Snapchat of one of my designs which you can access by clicking on this link!
https://www.snapchat.com/unlock/?type=SNAPCODE&uuid=E6EB5A25EC44476EAE80246BD5633D32&metadata=01
SHAREABILITY
CONCEPT
Through a series of eye-catching puffer jackets, CODE “WASTE” confronts today's superficial online image culture and emotionless consumption. It contrasts fashion's glamour with the environmental consequences of consumerism by repurposing plastic and textile waste into innovative designs.
PROCESS
If you want to see my process you can go on
HYPERTECHPACK
SPECIALIZATION MAKE & BUY
GAIA
Deliverables: Market Potential Research Report, Concept (Moodboards, Collection, Style sheets, Techpacks), Merchandising plan
Role: Overseeing design process, creating moodboards, style sheets, designing and approving team designs, materials, trims, and labeling
CONCEPT
With GAIA we aim to create a sustainable lifestyle brand that embraces diversity in women, carrying inclusivity at its core; whilst delivering a carefully curated colour palette suitable for different skin complexions, catering for different body shapes and sizes, making women feel represented and equal in all their facets.
TECHPACKS
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Colors chosen to complement diverse skin tones, referencing Premiere Vision forecasts.
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Prints selected based on WGSN and Premiere Vision trends.
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Materials include knits and wovens for outer shells and linings, prioritizing flattering aesthetics and comfort across sizes.
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Trims aligned with the 'Jewelrification' board aesthetic.
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Labels highlight sustainability features of materials alongside essential details like sizing and pricing.